The Cherokee returns to a much more competitive segment. No fewer than nine crossovers and SUVs will be unveiled this week at the auto show, which opened to the media yesterday. Some of the new entries are merely midlife updates. Others, including the Cherokee, are wholesale reinventions.
The Cherokee name has been out of use since 2001, when Jeep put out to pasture the boxy, truck-based SUV that helped define the segment in the mid-1980s. When the cover came off the 2014 model Wednesday, it brought into focus how much consumer preferences have changed.
The Cherokee name has been out of use since 2001, when Jeep put out to pasture the boxy, truck-based SUV that helped define the segment in the mid-1980s. When the cover came off the 2014 model Wednesday, it brought into focus how much consumer preferences have changed.
